About the 2026 Student Design Challenge
Paper packaging is sustainable and recyclable. To increase its use, this year's Design Challenge asks students to design an influencer PR box for an original luxury confectionery brand that holds the retail product inside.
The package must not only contain and protect the retail product but also elevate user experience by creating an engaging and memorable unboxing moment that reflects the brand’s premium positioning.
How to Enter
Submissions for the 2026 Challenge are now open! Submit your intent forms by February 16, 2026.
Have a question? Email Gabby Barr at ppa@afandpa.org.
What is the PPA Student Design Challenge?
The PPA Student Design Challenge is an annual competition. University students apply their talent and design skills to develop innovative, creative approaches to paper packaging in response to real-world customer needs and marketing scenarios.
Why Enter
The PPA Student Design Challenge offers real-world experience for student designers and an opportunity to showcase their talents and innovative skills on a national platform.
The top three winning teams can also earn cash prizes and bragging rights. Finalists can also participate in the Paperboard Packaging Council’s annual Fall Meeting & Leadership Conference, where they can network with professionals from across the North American industry.
