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About the Paperboard Packaging Alliance (PPA)

The Paperboard Packaging Alliance (PPA) is a joint initiative of the American Forest & Paper Association and the Paperboard Packaging Council. The mission is to promote the benefits of paperboard packaging and products to influence preference for these materials in packaging design and selection.

The PPA's main objectives are to:

  1. Plan and conduct the annual Student Design Challenge to promote innovative paperboard packaging design. 
  2. Encourage college students in design, graphic arts and engineering programs to pursue careers in the paper-based packaging industry.
  3. Provide tools and resources to support paperboard packaging promotional programs.

American Forest & Paper Association (AF&PA)

The American Forest & Paper Association (AF&PA) serves to advance a sustainable U.S. pulp, paper, packaging, tissue and wood products manufacturing industry through fact-based public policy and marketplace advocacy. AF&PA member companies make products essential for everyday life from renewable and recyclable resources and are committed to continuous improvement through the industry’s sustainability initiative - Better Practices, Better Planet 2030: Sustainable Products for a Sustainable Future.


The Paperboard Packaging Council (PPC) is exclusively dedicated to North American converters of paperboard packaging and their suppliers. PPC’s mantra to “grow, promote, and protect” recognizes both the opportunities and challenges that exist today while maintaining an eye on the horizon. We aim to share paperboard’s sustainability story far and wide.